The Struggle™ with feelings of inadequacy aside, Danielle of a Decade Ago would be astonished at Present Me’s “to-done” list. On cast at a Renaissance Faire? Done it. Traveled Europe? Done it. Published books? Done it. Several times. And as of Sunday, I’ve even sold those books at Printers Row Lit Fest!
Here’s how that last item went down:
Months Before = I’d originally planned to buy table space on my own. But during a different book-selling gig – a library’s local author open house, back in January – my mom got a tip from another author that signing up as part of a group could be the more economical choice. So I joined the Chicago Writers Association and snagged a time slot with their tent. (There are, of course, other membership perks as well, but the Printers Row tent was my main draw.)
Days/Weeks Before = This phase included designing and printing out signage, constructing table displays, and ordering a heck-ton of books. You can never how well the merchandise will sell, so I went with higher numbers of Books 1s (“The Swan Prince” for The Wilderhark Tales, “The Ballad of Allyn-a-Dale” for The Outlaws of Avalon), second highest with immediate follow-ups (“The Stone Kingdom” / “The Seventh Spell”, “The Marriage of Allyn-a-Dale”), and less stock with books further along in the Wilderhark series.
Because I wished to be able to accept credit cards (cash only during the last hours of a book event? Not ideal), I reached out to family friend / professional fashionista / all-around phenomenal human being Peach Carr for advice in this area. Because she rocks, she let me borrow her own portable card reader. Aaaaand because Square refused to cooperate with me directly (more on this in a future review post, methinks <_<), Peach and fam (*waves to Molly and Wayne*) hooked me up with a workaround that involved the lending of iPads, protracted battles with the Technology Fiend, and the juggling of funds. In short, they were my patron angels, and will be richly rewarded when I ascend to my dark throne.
Day Before = Foreknowledge is a chronic worrier’s best friend, so on Saturday, Mom and I hopped the train downtown to scope out the CWA tent, the better to get an idea of how we’d want to set up the next day. Seeing the space helped firm up the list of things we’d want for Sunday (e.g. anything we could think of to keep an enthusiastic Vesparya wind from blowing all my stuff away), while seeing the Poetic Earth tent full of handcrafted leather goods made me want to spend money I shouldn’t. (I restrained myself, but come on, one of the journals looked like the everlovin’ crest of Denebdeor!)
The Day Of = Never to be outsmarted by horrific city traffic, my parents and I left the house plenty early, and reached our destination with time to spare. Setup was a little hectic, due to wind mischief and authorial nerves, but we got it sorted by the time my 2-6pm selling window opened. Although I started out a little shy, Mom’s energy compensated until I’d warmed up a bit. And before long, the sales were trickling in!
The Carr family stopped by about midway through the day to say hi and buy a copy of every book on the table. (Have I mentioned I love them?) And a little later on, my brother-from-another-mother Cean Gamalinda came to provide a bit of walk-around advertising while I manned the table and Mom ‘n’ Dad got sandwiches.
By the last quarter-hour before 6, the rest of my tent mates had called it a day, and the crowds were close to nonexistent, so we packed it up and went home, weary but satisfied with the day’s blessings. Despite my darkest “what if?” fears, I made back what I spent on the table! (…if not the cost of all the books I brought to sell. But hey, that just means I’ll have the remainder already on hand for whenever the next event comes around.) And outcome aside, I decided I wanted to do this thing, and Danielle and Co. made it happen. So much for inadequacy. ^_^
Best Moments =
For Will: When a young woman named Scarlett bought a copy of “Ballad”.
For the Sun: When a little boy was offered (as an example of all the free designs available) a Lumónd bookmark, but pointed to Raeóryn instead.
For Me: Oh, how to choose?
– When my first book sold, so it was too late to go home with zero sales.
– The first time someone paid with credit card, and after all the trouble beforehand, the sale went off without a hitch.
– The pair of customers with whom I shared high fives over the Bristol Renaissance Faire.
– When one of them came back later like, “Oh, duh, I should have had you sign my book!” Sign it I did; to Emily.
– The little girls who came for bookmarks. Then came again for a Wilderhark Tale. Then came again for another Wilderhark Tale. Then yet again because – oh, yeah! – you buy two Tales, and you get a third free! All of ‘em signed; to Mia and to Averi.
– Averi [looking at “Ballad”]: “Who’s Robin Hood?”
Mia: “What do you mean, who’s—?!?!” *smacks Averi with “The Seventh Spell”*
– Averi [counting her remaining cash for a 10-dollar “Ballad” purchase]: “I only have eight dollars.”
Me: “Y’know what? Take it.”
Because eight dollars is better than zero, and young people who get excited about books deserve good things.
Things Worth Trying at Gigs Like These =
– Freebies, y’all. There are plenty of folks who won’t spend book money, but will take a complementary Wilderhark bookmark and/or sign up to receive an e-ARC of Outlaws 2.5, “Truly Great Words Never Die”. And yeah, there are also people who insist on walking by emptyhanded, but there’s nothing to be done about that. X)
– Don’t feel comfortable shouting, “Hey, you! Buy my books!” at passersby? Try calling out, “Nice dress!” “Those boots rock!” “I love that color on you!” Maybe they’ll stick around your table a little longer, maybe they’ll just keep walking. Either way, compliments cost nothing (see: Freebies), and you may have made them feel good.
– Price to sell. Offering your $7.99 novella for $5 (buy 2, get 1 free!) may offend your sensibilities – (because for goodness’ sake, your art’s got value!) – but think like a customer. Nice, round, low numbers make for more easily justified impulse buys.
– Hydration. Always a good idea, but particularly when it’s 94 degrees and you’re an introvert expending social energy.
– Bring scissors and extra tape. Even if you don’t end up needing them, your fellow authors or a little girl with a balloon’s ribbon trapped on her wrist just might. (True stories both. And heck yes, we were prepared!)
That One Totally Minor Thing I Woke Up Having an Anxiety Attack About the Next Morning Because I Wish I’d Done It Differently = Nope. Not gonna talk about it. Because it wasn’t a big deal. And everything else was. So there.